Auto Enthusiasts Enjoy Dog Day Afternoons at Car Meet

Gallery

This gallery contains 12 photos.

NORTH PALM BEACH — Nico Marin cuddled his fuzzy tan puppy and smiled as passersby made their way past pricey Porsches and Lamborghini’s to “ooh” and “ah” at his pooch. The 17-week-old Shibu Inu with the curly, wagging tail was … Continue reading

Revolve: A Luxury Car Membership That Makes It Easy to Drive in Style

asokaveeravagu

Revolve co-owner Asoka Veeravagu stands next to a BMW i8, one of many luxury cars available to Revolve members.

NORTH PALM BEACH – Ever wish you could take a BMW i8 for a spin without coughing up a whopping $150,000 to own this classy ride?

And what if you see a car you like better and wish you’d shopped around more before signing on the dotted line?

The answer is “Revolve,” a luxury automotive subscription service and the brainchild of former GM engineering director Asoka Veeravagu, the company’s co-founder and CEO. The service allows members to drive the luxury car of their dreams for a few months and then switch it out for something else.FFC Logo New Car

Try out a Tesla and if it turns out to be too high tech, swap it out for an Aston Martin, Cadillac, Corvette, Maserati, Mercedes, Audi or Jaguar. Just pick your ride and hit the road.

Florida Fine Cars caught up with the company’s founders at a recent Cars and Coffee car meet to find out more.

How the Idea of a Car Membership Evolved

While at GM, Veeravagu’s employee ID and executive status gave him had access to a warehouse of high-end cars for personal driving. The idea for Revolve was born out of that business experience, he said.

“Why doesn’t this exist for consumers in the real world?” Veeravagu wondered. So he and co-owner Scott Blando made it happen. They opened the business in May 2017 and have been going strong ever since.

revolve

Asoka Veeravagu, co-owner of Revolve, at a recent Cars and Coffee car meet in North Palm Beach.

Their customers are people who love to drive but may not want to own the same luxury vehicle for three years, Veeravagu said.

“Revolve provides flexibility and variety where it’s never existed in the auto world if you’re a car lover and you appreciate fine cars,” he added.

Don’t expect to find a Volkswagen Beetle or a Mazda M3 at Revolve.

Cars Available Via Revolve Membership Pack a Punch

“All of our cars are what we call ‘Wow’ cars. All are special and all evoke emotion,” Veeravagu said. “The BMW i8 is gorgeous and it looks like a spaceship just landed. But not everyone wants to own it for three years.”

A marketing brochure describes Revolve as a “revolutionary driving experience” and a “frictionless automotive service.”

“With our premium vehicle subscription service, you don’t choose one luxury vehicle, you can drive them all,” the brochure says.

Membership Means Hassle-Free Driving

Vascular surgeon David Feldbaum of Plantation has been a Revolve member since the day it opened and loves it.

He owns several exotic cars but doesn’t like to drive them regularly. He has three young children and he likes large luxury cars for daily use. So joining Revolve made sense.

“The reason why I like this company is it’s hassle free. I basically pay one fee and they deliver the cars to me. They pick it up if it needs any maintenance. They will swap it out for another car. It is really nice to know they will meet me where ever I am,” Feldbaum said. “They also include the insurance so I don’t have to worry about contacting my insurance company every month about changing vehicles.”

Feldbaum also likes the variety of changing vehicles every two months. So far he’s driven an Audi RS7, a Mercedes s550, a Range Rover and a Porsche Panamera.

“I look at these cars as carefree driving of luxury car on a daily basis. I work in it, I take it back and forth to the gym and the grocery store. It’s also a nice car to take the family out to dinner,” Feldbaum said.

How a Revolve Membership Works

  • Joining Revolve requires a $500 membership fee
  • Participation costs $2,300 a month
  • Vehicles can be switched every two to three months
  • Drivers can put up to 2,000 miles per month on a car
  • Insurance is covered
  • Membership can be cancelled at any time

“There’s no commitment,” explained Marketing and Communications manager Melissa Daniels.

“A lot of our members are surgeons, doctors, CEOs or have their own business.”

The most common question, Daniels said, is how much does it cost?

“We explain to them that the car is not for sale. It’s a vehicle membership program,” Daniels said

Revolve’s website describes the membership service as a four-step process:

  1. View the collection and prioritize your favorite vehicles
  2. Car is delivered to your home
  3. Drive it for a few months like it is your own
  4. Return the car to Revolve and get another

Shop Florida Fine Cars at Four Convenient Locations

Florida Fine Cars offers more than 1,400 quality used cars for sale priced thousands below retail at its four locations combined. Florida Fine Cars dealerships are conveniently located in West Palm Beach, just north of Palm Beach International Airport, and in HollywoodMiami and Margate. Stop by and drive home your dream car today!

NewBlogFooter

5 Reasons To Buy a Used Car at Florida Fine Cars

New or used. That is the question and when it comes to car shopping there is a world of difference between the two.

SAMSUNG CSC

Craig Grunewald, Florida Fine Cars Finance Manager

Florida Fine Cars veteran finance manager Craig Grunewald explains why it makes sense to buy your next car used at Florida Fine Cars, a family-owned used car dealer known for its impressive selection of quality used cars.NewFCCLogo

Remember, used car shopping has evolved with the growth of the Internet and used car dealers have been forced to up their game: transparency, honesty, and total disclosure are what car buyers experience when they shop at Florida Fine Cars.

Here are Grunewald’s top 5 reasons why buying a used Florida Fine Cars vehicle is the ONLY way to go:

  1. Depreciation. It’s the No. 1 reason why everyone should buy used. New car values drop an estimated 30 percent in the first year. According to Edmunds.com, a car loses less than that in years two, three and four combined. That means a car buyer who purchases a car in its second year and owns it for three years saves a ton of cash, Edmunds.com notes. “(Customers) should save that money (they would lose the first year) and instead buy a used vehicle,” Grunewald said. “A used vehicle depreciates much less.”
  2. Cost. A used vehicle has already depreciated so there won’t be as much sticker shock upfront. A used vehicle simply costs less than a new one. You automatically get more bang for your buck when you buy used instead of new, Grunewald said.
  3. More for Less. Cars are all about image and when a customer buys used instead of new, dreams CAN come true! A make and model that would normally be out of a car buyer’s range suddenly becomes attainable because it costs so much less used. “Someone could walk into a dealer wanting to buy a Honda and realize that a used Mercedes is the same price as a new Honda,” Grunewald stated. “A customer can own a make and model that they would never aspire to own otherwise.”
  4. Perfect Payments. Finding the right size payment is a challenge most car buyers face. Too much car translates into too big a payment. But with a used car, obtaining an affordable car payment is much more likely because the car itself will be much more reasonably priced.“People are always worried about the payment. Used cars have already been depreciated so you are buying the car for less. When comparing to a similar car new, the payments will be much less,” Grunewald pointed out.
  5. Warranties. When it comes to protecting your used car, no worries. Extended warranties can be purchased for most used vehicles, providing used car buyers the same sort of added peace of mind they might have when buying a more expensive new car that is under factory warranty.

Florida Fine Cars offers nearly 1,500 quality used cars for sale priced thousands below retail at its three locations. Florida Fine Cars dealerships are conveniently located in West Palm Beach near Palm Beach International Airport and just off Florida’s Turnpike, and in Hollywood and Miami. 

#floridafinecars #usedcars #carinfo #carshoppingBlog PR Footer

Photographers Make Florida Fine Cars Picture Perfect!

NewFCCLogoEver wonder how those detailed photographs of the interior and exterior of every car for sale at Florida Fine Cars make it to the web site?

Meet Abantu Marshall and his team of talented car photographers, who spend eight hours a day, every day, carefully photographing the Florida Fine Cars used car inventory. The detailed pictures of everything a prospective buyer would want to see are available at the click of a mouse because of them.

Marshallcloseup

Florida Fine Cars photography director Abantu Marshall oversees the photography of all the cars on the company website.

“Photographing cars is hard work,” said Marshall, as he scanned through a series of interior car shots that had just been uploaded to the computer where he reviews them. “A simple car like a Nissan Altima that doesn’t have that many special features may take 20 minutes to shoot 30 pictures. But a fully-loaded Mercedes E350 might take 30 minutes and 60 pictures.”

That’s a lot of pictures.

Consider this: photographers at Florida Fine Cars’ Miami store usually photograph around 25 cars a day. If they shoot about 40 photos per car, that’s 1,000 pictures a day, which then have to be uploaded to the Florida Fine Cars website.

“That’s a lot of pictures,” Marshall conceded. “I enjoy it because I learn something new every day whether it is something about lighting or maybe about the car itself.”

Marshall’s photographers typically take eight exterior shots including the front, the back, both sides and every corner. Interior shots include doors, seats, steering wheels, controls, odometer, radio and seat controls.

FloridaFineCarsPhotoTeam

Florida Fine Cars Miami photo team, left to right: Alfred Butler, Larry Jackson, Darrel Laidley, Maiko Alcidas , Willis McKnight, Abantu Marshall (supervisor)

 

It can be tedious and shots sometimes have to be redone if they are not taken on the correct angle or if they are blurry or poorly lit.

“If a shot has to be redone, it has to be redone. When it comes to pictures, we are looking for perfection,” Marshall said.

MarshallComputer

Florida Fine Cars photo director Abantu Marshall reviews photos that were uploaded to the company website.

And in the case of used car buying, a picture truly is worth a 1,000 words.

On this day, photographer Willis McKnight is busy shooting a Nissan Altima. Although his subject never moves, it’s not always easy getting the right shot at the right angle. But when he gets it just perfect, he knows HIS photos truly contribute to the sale.

“When a customer comes in, they already know what they want. They have already seen the details up close (by looking at the online photos),” McKnight said. “We help bring them in!”

Kito

Photographer Kito Alvin prepares a car for a photography session.

While McKnight photographs the Nissan, Marshall and Darrel Laidley are busy picking fuzzy dandelion seeds off the jet black ragtop of a hot white 2015 used Chevrolet convertible Camaro. The seeds apparently floated in a breeze.

 

WillisMcKnight

Florida Fine Cars photographer Willis McKnight preps a used car for a photo shoot in Miami.

“You never know who may have a big screen and these imperfections would show up,” said Marshall, as he examined the car’s convertible top for any fuzzy seeds. “It would look terrible.”

Johnson

Photographers Lee Casas and Johnson Calvaire  take thousands of car photos every week for the Florida Fine Cars website.

As Marshall and his crew photograph the used car inventory, they keep detailed notes on any rubs, scrapes or scratches. They mark down the imperfections and send their notes to management. Repairs are made, if deemed essential, before the cars go up for sale.

The turntable is the diciest part of their job.

To make it easier to photograph each car from different angles, Florida Fine Cars installed rotating turntables that can be operated with hand controls. The system allows the photographers to quickly and easily move the vehicle they are shooting to a different angle with the push of a button.

DarrelLaidley

Florida Fine Cars Miami photographer Darrel Laidley takes a detail shot of the interior of a car.

But a prolonged squeeze of the hand control can send the car spinning around too quickly. It’s accidentally happened in the past and the results were damaging.

“It could turn at an inappropriate time,” McKnight acknowledged. “It gets touchy.”

Maria Rivera and Marisela Briceno take most of the photos at Florida Fine Cars West Palm Beach.
The pair are all smiles when it comes to talking about their work.

MariaMarisela

Florida Fine Cars West Palm Beach photographers Maria Rivera (left) and Marisela Briceno pose with the cameras they use to get their job done.

“It’s a lot of fun,” Rivera said.

“We love it,” Briceno added.

McKnight said his work is rewarding.

“You feel proud. You feel good. Especially when you have a customer come in and say ‘I love the photos,’” McKnight said.

Florida Fine Cars offers nearly 1,500 quality used cars for sale priced thousands below retail at its three locations combined. Florida Fine Cars dealerships are conveniently located in West Palm Beach near Palm Beach International Airport and just off Florida’s Turnpike in Hollywood and Miami

#floridafinecars #usedcars #carshopping #carinfo #mercedes #nissan #chevrolet

Blog PR Footer