NORTH PALM BEACH — The blue Maserati MC12 Corsa 2005 was a headturner and the amazing race car was drawing a crowd.
On display at a recent Cars and Coffee auto show, the sleek race car was the must-have backdrop for the cool selfie everyone wanted to snap. With a $2.5 million price tag, the car — one of 12 built – created quite a stir.
A short distance away, Atlantis Motor Group owner Ken Gold kicked back in his chair and enjoyed the buzz. Gold buys, sells and acquires exotic cars for discerning car collectors and wasn’t the least bit surprised that so many were fascinated with the pricey rides he’d brought to show off. Florida Fine Cars caught up with Gold at Cars and Coffee to find out more about his car-shopping service.
“We specialize in very discreet acquisitions and sales of specialty and significant road cars and race cars,” Gold explained. “We consider ourselves the Indiana Jones of the car industry: we are always finding the rare and lost antiquities.”
Gold’s business is a concierge car shopping service for those who can afford prices most of us can only imagine. His clients include movie stars, celebrities and sports figures who want to stay anonymous.
On this day, his biggest crowd pleasers included a 1984 aqua Porsche DP93, allegedly the fastest Porsche 935 ever built, equipped with a Porsche 962 engine with 904 HP. It was the European Hill Climb champion in 1988-1990 and cost a cool $600,000; another, a completely restored white Porsche 9111 966 model for $199,000; and a 1994 Ferrari 512 TR, price tag $259,000, among others.
“Most of our transactions are very discreet. You give me your shopping list and I go shopping,” Gold explained. “It’s just like ordering a pizza. I want a red Ferrari with a black interior with this many miles and this many options.”
He’s quick to point out that he doesn’t set the market.
“We just live within it,” he noted.
His thriving business caters to a clientele that has big bucks and expensive taste.
“We’re in the want business,” Gold joked. “We’re not in the need business, People don’t need a $5 million Ferrari. They want one.”
He recently sold the Maserati MC12 Corsa 2005 to a buyer from France, who brought in Maserati personnel to personally inspect the car before they shipped it out of the country.
“We brought it over to our race shop, fired it up, ran it through the gears and they gave us money,” Gold said. Mission accomplished.
Showing off his exotics to Cars and Coffee gets his company name out and highlights the “wow” factor of what he does, Gold said.
“We like getting involved in the motoring industry and the whole car culture,” Gold said.
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