Beloved Florida Fine Cars Sales Associate Roberto Medina Dies Unexpectedly

Florida Fine Cars Employees Cesar Pentzke, Roberto Medina and Rafael Espaillat at Cars and Coffee Palm Beach.

Roberto Francisco Medina Vazquez, a Florida Fine Cars sales associate known for his constant smile, gregarious personality and joy for living, died suddenly on May 23nd, leaving those who loved him struggling to reconcile the loss. He was just 12 days shy of his 55th birthday.

Roberto never knew a stranger, went out of his way to help others, doted on children and never put himself first,  his friends said.

Roberto Medina having fun with co-workers at Florida Fine Cars.

“He would light up a room. He was such a ball of energy,” said Florida Fine Cars Marketing Coordinator Cesar Pentzke. “The guy was so full of love. He was someone you enjoyed having around. You couldn’t imagine someone having problems with him.”

Roberto was born June 3, 1964 in San Juan, Puerto Rico. He is survived by his mother and siblings.

The Florida Fine Cars Facebook page is peppered with photos and posts that show Roberto mugging for the camera with co-workers, proudly posing with happy customers, waving at passersby from the Florida Fine Cars tent at Cars and Coffee, and taking pictures with kids.
A co-worker said Roberto had recently hung up photos that were taken of him at the May Cars and Coffee event all around his desk. After he died, co workers adorned his desk with candles and flowers in his memory.

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“Can’t believe you’re gone my friend! You brought so much joy, happiness and togetherness to all of FFC Palm Beach!” co-worker Ana Mercado posted on Florida Fine Cars’ Facebook page. “You will be missed greatly! We will love and miss you always!! Rest easy hermano!!”

“My good friend Roberto. I will miss you. We always had a great time together,” Michael H Uslu wrote in a Facebook post.

Roberto Medina’s last Facebook post.

A good friend of mine passed away today Words can’t express how I feel. I’m in shock …,” Ron Katz, who owns a Midas Muffler franchise and regularly exhibits at Cars and Coffee Palm Beach, wrote in another Facebook post.

“Roberto and I met at Delray Mazda about 17 years ago! What a loving soul! I cannot believe he is gone! God Bless him and his family!” Robin Hines wrote on his Roberto’s funeral home memorial page.

“Roberto Medina rest easy family I remember the day we hired you FFC has been amazing ever since sleep well,” wrote Jeremy Bonilla on Facebook.

Roberto’s last post to Facebook was the day before he died, a photo of himself with a happy customer he described as his “new friend … from Port St. Lucie.”

“You name it, he made friends with everyone,”said longtime friend Ron Katz. “He was one of the outgoing people you would ever meet. I have known him for five or six years if not more. We became closer friends at Cars and Coffee. He would always take pictures of us together. We would go out for drinks, dinner or go out for coffee. I would see him at every car show and we spoke all the time on the phone or on Facebook.”

Katz learned of his friend’s death when someone posted Rest In Peace on Facebook in regard to Roberto. When he saw it, he initially thought it was some kind of a joke.

“I called one of the guys who works at Florida Fine Cars and they said it’s true. I said it can’t be true because I just spoke to him a couple days ago,” Katz said sadly.

Ana Mercado, of Florida Fine Cars, on Facebook, said in a Facebook that his co-workers were devastated: “All FFC is in shock and hurting over this. He will be missed tremendously.”

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