NORTH PALM BEACH – Ever wish you could take a BMW i8 for a spin without coughing up a whopping $150,000 to own this classy ride?
And what if you see a car you like better and wish you’d shopped around more before signing on the dotted line?
The answer is “Revolve,” a luxury automotive subscription service and the brainchild of former GM engineering director Asoka Veeravagu, the company’s co-founder and CEO. The service allows members to drive the luxury car of their dreams for a few months and then switch it out for something else.
How the Idea of a Car Membership Evolved
While at GM, Veeravagu’s employee ID and executive status gave him had access to a warehouse of high-end cars for personal driving. The idea for Revolve was born out of that business experience, he said.
“Why doesn’t this exist for consumers in the real world?” Veeravagu wondered. So he and co-owner Scott Blando made it happen. They opened the business in May 2017 and have been going strong ever since.
Their customers are people who love to drive but may not want to own the same luxury vehicle for three years, Veeravagu said.
“Revolve provides flexibility and variety where it’s never existed in the auto world if you’re a car lover and you appreciate fine cars,” he added.
Cars Available Via Revolve Membership Pack a Punch
“All of our cars are what we call ‘Wow’ cars. All are special and all evoke emotion,” Veeravagu said. “The BMW i8 is gorgeous and it looks like a spaceship just landed. But not everyone wants to own it for three years.”
A marketing brochure describes Revolve as a “revolutionary driving experience” and a “frictionless automotive service.”
“With our premium vehicle subscription service, you don’t choose one luxury vehicle, you can drive them all,” the brochure says.
Membership Means Hassle-Free Driving
Vascular surgeon David Feldbaum of Plantation has been a Revolve member since the day it opened and loves it.
He owns several exotic cars but doesn’t like to drive them regularly. He has three young children and he likes large luxury cars for daily use. So joining Revolve made sense.
“The reason why I like this company is it’s hassle free. I basically pay one fee and they deliver the cars to me. They pick it up if it needs any maintenance. They will swap it out for another car. It is really nice to know they will meet me where ever I am,” Feldbaum said. “They also include the insurance so I don’t have to worry about contacting my insurance company every month about changing vehicles.”
“I look at these cars as carefree driving of luxury car on a daily basis. I work in it, I take it back and forth to the gym and the grocery store. It’s also a nice car to take the family out to dinner,” Feldbaum said.
How a Revolve Membership Works
- Joining Revolve requires a $500 membership fee
- Participation costs $2,300 a month
- Vehicles can be switched every two to three months
- Drivers can put up to 2,000 miles per month on a car
- Insurance is covered
- Membership can be cancelled at any time
“There’s no commitment,” explained Marketing and Communications manager Melissa Daniels.
“A lot of our members are surgeons, doctors, CEOs or have their own business.”
The most common question, Daniels said, is how much does it cost?
“We explain to them that the car is not for sale. It’s a vehicle membership program,” Daniels said
Revolve’s website describes the membership service as a four-step process:
- View the collection and prioritize your favorite vehicles
- Car is delivered to your home
- Drive it for a few months like it is your own
- Return the car to Revolve and get another
Shop Florida Fine Cars at Four Convenient Locations
Florida Fine Cars offers more than 1,400 quality used cars for sale priced thousands below retail at its four locations combined. Florida Fine Cars dealerships are conveniently located in West Palm Beach, just north of Palm Beach International Airport, and in Hollywood, Miami and Margate. Stop by and drive home your dream car today!