What makes a great car dealership great? Is it the choices, the convenience or the brand?
Car shoppers today are looking for great value at great prices and they want to be treated like royalty the moment they step onto the lot. And why not? The Internet has leveled the playing field so that small dealers can promote themselves and advertise their inventory just as successfully as large ones.
The edge comes down to incredible inventory, fantastic prices and impeccable customer service, the hallmark of a successful buying experience.
April, May Top Sellers Understand the Value of Follow Up and Persistence
Florida Fine Cars puts customers first, which is why the family-owned dealership was recently included in Auto Remarketing’s list of “Top 100” independent dealers in the nation. It’s no small feat and one that several Florida Fine Cars sales associates have taken to heart, making them the company’s top sellers month after month.
Florida Fine Cars’ top April sellers include repeat winners Aimee Miller, of the Miami store, with the sale of 18.5 used cars; Adrian Alejo of the Hollywood store, with the sale of 15 used cars; and Moe Eisa, of the West Palm Beach store, with the sale of 33 used cars.
May’s top sellers included Tyrone Thompson, of the Miami store, with the sale of 22.5 used cars; Adrian Alejo, of the Hollywood store, with the sale of 16 used cars; and Moe Eisa, of the West Palm Beach store, with the sale of 30 used cars.
All four sales associates attribute their success to referrals, friendly customer service and continual support until the deal is sealed.
Exceptional Dealerships Do More Than Sell Cars
Running a great dealership is dependent on great sales associates. But what makes a dealership exceptional? Let’s look at other factors that separate a great dealership from one that is just good:
- Great Products: Car dealerships are all about selling cars. But to be truly great, a business has to offer a product that stands out from the crowd. Florida Fine Cars is known for its variety of quality used cars with an emphasis on luxury for less. Our buyers purchase only the highest quality used cars for sale so our customers can drive home the best used cars around.
- Incredible Service: With fierce competition in the used car business, it takes more than shiny cars to stand out. Customers today are looking for great service and if they don’t find it, they will post negative reviews on online review sites to voice their displeasure. Florida Fine Cars has been nationally recognized by Yelp! And DealerRater for its exceptional customer service. “Yelp” and “DealerRater” recently presented the family-owned car dealership with their highest customer service awards, a unique distinction based on Florida Fine Cars’ high volume of outstanding online customer reviews.“The People Love Us on Yelp” award and DealerRater’s “2017 Consumer Satisfaction Award” are tribute to the dealership’s dedication to excellence.
“Took care of us as the only customer. Give professional sincere advice and recommendation as required. It’s the place I recommend and advice. Clean, comfortable and well served lounge,” wrote one customer on DealerRater after purchasing a used car at the Hollywood store.
- Dedicated Staff: A motivated staff that is determined to go the extra mile for customers is what every dealership needs to succeed, extending from the workers who wash the cars to the sales personnel and finance directors. Everyone has to work together to make the machine run smoothly. Florida Fine Cars national sales rankings and customer service awards are evidence that the company is comprised of passionate people who love what they do and love to see happy, satisfied customers.Social media makes it even easier for customers to voice approval or disapproval about a product or service so it is essential that everyone works together these days to provide the best customer experience possible.
- Community Involvement: Believe it or not, it’s not always just about the money. A car dealership’s links to its own community and its level of philanthropy can be factors that turn the tables for some customers, who want to purchase vehicles from a good neighbor. Supporting charitable causes are deeds that don’t go unnoticed. Customers sometimes want buy from businesses that are standout community members. Florida Fine Cars regularly sponsors community events to underscore its connection to the community it serves.
Variety, Price, Service Keep Customers Coming Back
Florida Fine Cars offers nearly 1,000 quality used cars for sale priced thousands below retail at its three locations combined. Florida Fine Cars dealerships are conveniently located in West Palm Beach, just north of Palm Beach International Airport, and in Hollywood and Miami. Stop by and drive home your dream car today!
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