Veteran car professional Mike Iglesias aims to make Florida Fine Cars the most customer-friendly place to buy a used car around.
As the business’s new Corporate Sales Director, that means focusing on customer and employee satisfaction. All the time.
Iglesias doesn’t want car buyers to feel like they are just a number and he doesn’t want them to feel pressured. And with nearly 30 years experience in the auto industry, he has the know-how to get the job done.
“Buying a car is an intimate buying experience. We’re not here to sell you a car, we’re here to help you buy a car,” Iglesias explained. “There’s a difference.”
Customer Relations Manager Jamie Suid couldn’t be happier.
“I love it. The training Mike is putting together is going to make the experience that much more consistent and pleasant for our clients,” Suid said. “The more consistent our interactions are, the quicker our clients can become familiar with the personality and professionalism of the brand, and really start to build that relationship with Florida Fine Cars.”
Iglesias worked for one of the highest volume used car dealers in the nation and resigned his job because he was unnerved by the way the company treated both its staffers and its car buyers – that everyone was replaceable.
“I got tired of the way they treated their customers and their sales staff, looking at them as only numbers in a boiler room,” Iglesias said.
He is now working to institute a uniform training program for sales consultants at Florida Fine Cars with an emphasis on improved customer service, reviews and overall people skills.
Car sales associates don’t need previous car sales experience to be great sales personnel. They need great customer service skills, an ability to talk to people and a good ear to listen, Iglesias said.
“We just hired a musician based on his personality and his charisma. Anyone that has charisma can make this a career,” Iglesias said.
He’s a strong believer that hard work makes success.
“Nothing has ever been handed to me, I strongly believe in self-discipline and hard work,” Iglesias said. “I paid for college selling cars and immediately afterwards was promoted from selling 20 cars+ per month to a finance manager.”
Iglesias excelled in the auto industry, going on to become a finance director. During his years in the auto industry, he has worked for domestic, Japanese and German car manufacturers.
He worked as finance manager, sales manager, finance director, general sales manager and corporate executive for the largest franchise auto dealer in the nation for 14 years.
Iglesias has also worked as a special finance director, a general sales manager and a general manager at numerous dealerships across Florida.
What his experience tells him is that good training is essential for success.
“A lot of people in this business hire you and hang you out to dry,” Iglesias said. “At the end of the day, if our staff fails, we fail as managers.” His hope is for Florida Fine Cars to eventually mirror the franchise model.
“They expect you to be at a certain level of customer satisfaction and we should hold ourselves to that same level or higher,” he said.
Florida Fine Cars offers nearly 1,500 quality used cars for sale priced thousands below retail at its three locations combined. Florida Fine Cars dealerships are conveniently located in West Palm Beach near Palm Beach International Airport and just off Florida’s Turnpike, and in Hollywood and Miami.
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