Florida Fine Cars Corporate Sales Director to Stress Customer Service

Veteran car professional Mike Iglesias aims to make Florida Fine Cars the most customer-friendly place to buy a used car around.


Florida Fine Cars Corporate Sales Director Mike Iglesias plans to focus on customer service and training.

As the business’s new Corporate Sales Director, that means focusing on customer and employee satisfaction. All the time.

Iglesias doesn’t want car buyers to feel like they are just a number and he doesn’t want them to feel pressured. And with nearly 30 years experience in the auto industry, he has the know-how to get the job done.

“Buying a car is an intimate buying experience. We’re not here to sell you a car, we’re here to help you buy a car,” Iglesias explained. “There’s a difference.”

Customer Relations Manager Jamie Suid couldn’t be happier.

“I love it. The training Mike is putting together is going to make the experience that much more consistent and pleasant for our clients,” Suid said. “The more consistent our interactions are, the quicker our clients can become familiar with the personality and professionalism of the brand, and really start to build that relationship with Florida Fine Cars.”

Iglesias worked for one of the highest volume used car dealers in the nation and resigned his job because he was unnerved by the way the company treated both its staffers and its car buyers – that everyone was replaceable.

“I got tired of the way they treated their customers and their sales staff, looking at them as only numbers in a boiler room,” Iglesias said.

He is now working to institute a uniform training program for sales consultants at Florida Fine Cars with an emphasis on improved customer service, reviews and overall people skills.

NewFCCLogoCar sales associates don’t need previous car sales experience to be great sales personnel. They need great customer service skills, an ability to talk to people and a good ear to listen, Iglesias said.

“We just hired a musician based on his personality and his charisma. Anyone that has charisma can make this a career,” Iglesias said.

He’s a strong believer that hard work makes success.

“Nothing has ever been handed to me, I strongly believe in self-discipline and hard work,” Iglesias said. “I paid for college selling cars and immediately afterwards was promoted from selling 20 cars+ per month to a finance manager.”

Iglesias excelled in the auto industry, going on to become a finance director. During his years in the auto industry, he has worked for domestic, Japanese and German car manufacturers.

He worked as finance manager, sales manager, finance director, general sales manager and corporate executive for the largest franchise auto dealer in the nation for 14 years.

Iglesias has also worked as a special finance director, a general sales manager and a general manager at numerous dealerships across Florida.

What his experience tells him is that good training is essential for success.

“A lot of people in this business hire you and hang you out to dry,” Iglesias said. “At the end of the day, if our staff fails, we fail as managers.” His hope is for Florida Fine Cars to eventually mirror the franchise model.

“They expect you to be at a certain level of customer satisfaction and we should hold ourselves to that same level or higher,” he said.

Florida Fine Cars offers nearly 1,500 quality used cars for sale priced thousands below retail at its three locations combined. Florida Fine Cars dealerships are conveniently located in West Palm Beach near Palm Beach International Airport and just off Florida’s Turnpike, and in Hollywood and Miami

#floridafinecars #usedcars #carinfo #carshopping

Blog PR Footer

DealerRater Recognizes Florida Fine Cars with a Consumer Satisfaction Award

2016DRCustomerSatisfactionAward (1)Florida Fine Cars Hollywood and Florida Fine Cars Miami have been each awarded a 2016 DealerRater Consumer Satisfaction Award, an annual recognition given to auto dealerships that deliver outstanding customer service as rated by online consumer reviews.

DealerRater, the car dealer review site for consumers, created the Consumer Satisfaction Award program to let online car shoppers instantly spot dealers that provide high-quality customer service.

“We collect experiences and Florida Fine Cars really stands out based on the good experiences they give their customers,” said Michael Donovan, DealerRater experience advisor in Waltham, MA. “We have a 25-word minimum for our reviews – that is why we say we collect experiences. Florida Fine Cars won this award because they give overwhelmingly great experiences.”NewFCCLogo

Consumer Satisfaction Awards are given to the top 10 percent of U.S. new car dealers  as well as top Independent and Canadian dealerships that receive at least 25 annual reviews and maintain a top rating based on the dealership’s average DealerRater consumer rating during the 2015 calendar year.

“To say we’re excited about receiving this recognition is an understatement,” said Customer Relations Manager Jamie Suid. “We know how good of a job we know we’re doing, but this is confirmation from our clients, and there’s no better way to showcase the hard work our team has been putting forth in making sure that each and every customer is given the attention they deserve.”

Florida Fine Cars Hollywood and Florida Fine Cars Miami have achieved consistently high marks on the DealerRater website, placing the two stores among the top dealerships nationwide. Suid is confident the West Palm Beach store will receive a similar rating next year: the store was simply too new to be included in the tally.

“We’re quite proud of all three of our stores in achieving the customer satisfaction ratings that they have, and we look forward to our West Palm Beach store earning the same recognition next year as they were simply too young of a store to participate this time around,” Suid said.

Donovan said the recognition is something to be proud of.

“It is a big accomplishment,” Donovan said. The award is exclusively given to dealers who receive consistently good customer reviews.

graylogo(2)By receiving a Consumer Satisfaction Award, Florida Fine Cars Hollywood and Florida Fine Cars Miami are among the contenders for DealerRater’s 2016 Dealer of the Year Award, which recognizes the top performing dealers across the U.S. and Canada.

“We’d like to congratulate Florida Fine Cars and all of our Consumer Satisfaction Award winners,” said DealerRater CEO Gary Tucker. “DealerRater is where car shoppers learn from their peers which dealers provide stellar customer service and a remarkable in-showroom experience.

These reviews even allow consumers to learn if there are specific employees who are going above and beyond to ensure their satisfaction with the shopping or purchase process, so they can find someone they want to give future business to,” Tucker said. “Now they can quickly identify that Florida Fine Cars Hollywood and Florida Fine Cars Miami are among the best in the U.S.”

DealerRater features more than two million dealer reviews, which are read by more than 14 million car shoppers every year.

“Thousands of dealers across the U.S. and Canada compete every year to win our coveted Dealer of the Year award,” says Tucker. “The Consumer Satisfaction Award is one way for online shoppers to instantly recognize quality customer service regardless of brand or region.”

#floridafinecars #usedcars #carinfo #carshopping

Blog PR Footer

Florida Fine Cars Sales Staff Sells BIG!


Florida Fine Cars Miami sales consultant Luis Baigorria says success is all about great customer service.

Florida Fine Cars used cars sales are hot. So hot the family-owned dealership turned over its entire inventory in just two months!

Used car sales for June and July 2016 totaled more than 1,400 used cars with repeat winners snagging the honor of top sales consultants in both West Palm Beach and Hollywood.

Once again, West Palm Beach salesman Moe Eisa was the top seller for his store and also the top sales consultant overall for Florida Fine Cars for both months. This prolific salesman sold an amazing 41.5 used cars in June and another 34 used cars in July. Leo Rivera was Florida Fine Cars’ top Miami salesman in June with the sale of 31 used cars and Luis Baigorria was the store’s top seller for July with the sale of 20.5 used cars. Hollywood salesmen Jimmie Lee Chatmon III and Juan Contreras tied for Hollywood’s top June honors by each  selling 14.5 used cars. Hollywood sales consultants John Ansari and Adrian Alejo tied for top July honors in Hollywood with the sale of 16 used cars each.

The West Palm Beach store sold a total of 200 used cars in June and another 250 in July; the Miami store sold 379 used cars in June and 384 in July; and the Hollywood store sold 115 used cars in June and 124 in July. That’s a lot of used cars!


Florida Fine Cars West Palm Beach top June/July 2016 seller Moe Eisa.

Eisa is consistently the company’s highest achiever, a feat he accomplishes through hard work, great customer service and lots of referrals.

Florida Fine Cars West Palm Beach sales manager Torrey Lunn attributed Eisa’s continual success to a consistent work ethic.

“Day in, day out it doesn’t change. He understands the system and just applies the same methods over and over again: working with his customers, working hard following up with his appointments and not giving up with his customers, no matter what the deal. He is going to follow through to the end.”NewFCCLogo

Lunn said Eisa also looks outside of the dealership for leads and gets a lot of referrals.

“He is doing his thing. He is humble guy,” Lunn said.

Florida Fine Cars is known for its quality inventory, its wide selection of luxury cars and its fair pricing. Florida Fine Cars does not charge dealer fees and does not negotiate price. The mix is attracting a lot of customers.

Florida Fine Cars Hollywood dealership had two top sellers for June and two for July, with a tie between Jimmie Lee Chatmon III and Juan Contreras for June with each selling 14.5 used cars. John Ansari and new employee Adrian Alejo tied for July sales, each selling 16 used cars. 

For Chatmon, the honor was a milestone. Chatmon has only been selling used cars for about six months and attributed his win to lots and lots of hard work.

“I did my process. What I mainly do is make sure I make a minimum amount of calls each day and have a minimum amount of appointments each day,” Chatmon said. “You do your business every day whether it’s going good or not. In the long run it’s going to be good for you.”

Chatmon said great customer service is the key to getting customers to come back.

“It’s like the most important thing,” Chatmon said. “how you treat the customers is basically going to dictate whether you are going to get the sale. Just treat people the way you want to be treated. You want to feel like your not getting cheated, that you are getting a good deal. When you do that you get referrals.”

Contreras is a repeat winner with many years in used car sales.


John Ansari, left, and Adrian Alejo, right, Florida Fine Cars top July sales consultants in Hollywood.

The story of Ansari and Alejo is one of true teamwork. Alejo, a new employee, has only worked for Florida Fine Cars about three months and is new to car sales in general. He and Ansari met in a kosher supermarket in Aventura where Alejo worked stocking shelves and doing inventory. Ansari saw potential in Alejo’s customer service skills and helped him get a job selling cars at Florida Fine Cars. He picked well.

“I brought him in. I showed him the ropes,” Ansari said smiling. “He had potential.”

Alejo seems to be a natural.

“You have to sell yourself. Customers buy the salesperson. Then they buy the car,” Alejo said. “You have to be friendly with the customers, tell them the truth and be transparent.”


Leo Rivera, top Miami seller for June.

Florida Fine Cars top Miami seller for June is Leo Rivera, a 9-year employee who sold 21 used cars in June. Rivera said many of his used car customers come from referrals. Luis Baigorria is Miami’s top seller for July, with 21 used cars.

Rivera said he gets referrals because his customer service is so great.

“Customer service is number one. I am the type of salesman that customers will always remember. I have the opportunity to treat you good and you always remember me,” Rivera said. “I can put it together.”

Baigorria, a pro with 29 years experience selling cars, said there is no real secret to being successful. It’s all about hard work and following up.

DSCN6965“I know the business. In the end, the bottom line is about being nice to the customer and being friendly. It’s all about the customers,” Baigorria said.

Florida Fine Cars offers nearly 1,500 quality used cars for sale priced thousands below retail at its three locations combined. Florida Fine Cars dealerships are conveniently located in West Palm Beach near Palm Beach International Airport and just off Florida’s Turnpike, and in Hollywood and Miami

#floridafinecars #carshopping #usedcars #carinfo #nodealerfee #customerservice

Blog PR Footer