Florida Fine Cars customers want used cars that look like they’re new, even though they’re not. Competition for used car sales is fierce, so every car for sale must look nothing short of fantastic.
At Florida Fine Cars, customers get amazing: it’s all in the details.
“Customers are most particular,” said Florida Fine Cars detail manager Roderick Sweeting. “They look at everything. They look at the sunvisors, the seatbelts, the glove box and the trunk.”
That’s why Florida Fine Cars detailers work so hard to serve up excellence.
Florida Fine Cars used cars roll off the lot with a sparkle and flash that would rival the polish of just about any new car around.
Detail crews equipped with industrial vacuums, an array of cleaners and polish, and a lot of experience work round the clock to transform dull into dazzling.
They do it with a keen attention to detail, a lot of company pride and plenty of hard work.
Detailers work tirelessly in sometimes broiling heat in two separate shifts that stretch into evening to present Florida Fine Cars customers with used cars that look new.
On this day, detailer Roberto Prieto is intent on removing a faint decal imprint from the front left bumper of a stunning 2002 royal blue Corvette. He is determined to find a solution.
The smells of wheel cleaner, car soap, and polish fill the air like a cloying perfume as the music of El Zol 106.7 FM blares in the background. Prieto’s goal is to transform old into outstanding.
He rubs a pasty-looking substance into the mark and smiles with satisfaction as the flaw begins to fade.
“Yes,” he grins happily, as he rubs fiercely. His secret? a cheese sponge. But when the imprint refuses to completely disappear, Prieto calls for more help. This time his cheese sponge weapon did not work as well as he had hoped.
“They are going to have to buff it,” Prieto announces. “It’s going to look new. Brand new.”
Then it’s onto the next used car.
“It feels good. You know you are doing something right instead of doing something the wrong way,” Prieto said about his work. “Me, I look for perfection.”
Used cars arrive at Florida Fine Cars in all sorts of condition. To make them customer-ready, all used cars go through detail, wash and dry. It takes about an hour per vehicle – sometimes a lot more – to restore the original spit-polished shine. Upholstery is cleaned, leather is rubbed, rugs are shampooed and carpets are vacuumed.
Challenges like animal hair, beach sand and a variety of stains take longer to overcome but are still manageable.
Detailers have their trade secrets.
“We have a machine called a ‘tornado’ that blows air and blows cleaner. The air propels the cleaner,” Sweeting chuckled.
Detailers have recovered everything from old clothing to ammunition to hookah pipes inside the cars they are cleaning. It’s always a surprise. Everything is properly discarded.
At least five Florida Fine Cars employees touch every car before the vehicle makes it to the sales lot. It is only then that customers can check the newly-detailed cars out and marvel at their beauty.
Cleaning used cars is a tough job, mostly because Florida is incredibly hot and humid. As a result, Sweeting is always looking for good workers.
“Working in the heat is a big obstacle,” he acknowledged. “Workers have to drink a lot of water. I know this looks easy but it is not easy.”
Sweeting is proud of his crew and the hard work they do to make the cars at Florida Fine Cars look fantastic. Without the skill of his devoted detail crew, the used cars would look … used instead of new!
“Customers want a used car to look like a new car,” Sweeting said simply. “We make it happen.”
Florida Fine Cars offers nearly 1,500 quality used cars for sale priced thousands below retail at its three locations combined. Florida Fine Cars dealerships are conveniently located in West Palm Beach near Palm Beach International Airport and just off Florida’s Turnpike, and in Hollywood and Miami.
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