Dial Up Florida Fine Cars & Giggle While You Wait

Attention Florida Fine Cars used car shoppers: get ready to giggle if you’re put on hold.

Andrea Poteet (1)

Andrea Poteet, creative consultant for BusinessVoice.

Instead of boring elevator music, callers hear what’s unique about Florida Fine Cars in a funny, hip way. They hear a lot of stuff they’re not expecting, like Abe Lincoln and George Washington talking about driving sweet Bimmers. Or that all Florida Fine Cars used cars come with floors.

Promise.

Are you laughing yet?

Callers hear about “OMG face,” and learn why Florida Fine Cars should become your new favorite “F” word thanks to the marketing savvy of Florida Fine Cars Marketing Manager Jamie Suid, who discovered that BusinessVoice offered a clever, original way to stand out.

Essentially we were looking for something that makes the often annoying situation of being left on hold a little less annoying,” Suid said. “We train very hard to make sure our clients are not put on hold when they call us but it does happen. I thought, instead of the same boring hold music we are all accustomed too, why not something funny and lighthearted?

The silly scripts are the brainchild of Andrea Poteet, creative consultant for BusinessVoice, the On Hold Marketing Agency. Poteet and Suid immediately hit it off and together mapped out a plan of action that has callers cracking up.

“I think callers can relate to content like this but it also throws them for a loop when they first hear it. And then we have their attention,” Poteet said. Florida Fine Cars earned the honor of On Hold Marketing of the Month for June 2016.

Poteet created the dialogues Florida Fine Cars callers hear when they are placed on hold, and because Florida Fine Cars has so many young customers, she tailored them to a younger crowd.

“OMG face” is the face customers make after shopping at Florida Fine Cars. Duh!!!

“They don’t charge a dealer fee so the price you see is the price you pay and that causes OMG Face,” a mirthful-sounding recorded voice explains. “Yep, classic OMG Face. Florida Fine Cars – no hidden fees but some weird faces.”

What?

Caller Experience (2)On another recording, the narrator muses that perhaps Florida Fine Cars uses wizards to get such great deals from banks. Really?

“When banks say ‘no’ we cast spells on them,” the narrator glibly states. “Do you want to help our customer get a loan, bank, or do you want to be turned into a goat? Or maybe … we just have great relationships with a wide network of banks and credit unions.”

And then there’s the one about picking up a first date in a “normal” used car with a tricky handle that needs jiggling, a sharp spring poking from the upholstery and Roger the Raccoon in the back seat. A first date in a Florida Fine Cars used car is naturally more polished such as a ride in a luxurious BMW with a drop top and premium sound system. 

“Shop somewhere else and get mauled by a territorial raccoon,” the on-hold narrator quips. Grrrrrr!NewFCCLogo

And in the fiercely competitive used car market, capturing and holding a customer’s interest is key from start to finish. Gotcha!

“Since Florida Fine Cars has a younger customer base than a lot of other car dealerships, I used edgier language to set the dealership apart from the crowd,” Poteet noted. “I also focused on the unique selling points, like no dealer fees and VIP Club perks. And since Florida Fine Cars sells luxury cars at affordable prices, I always include the general theme of getting people behind the wheel of their dream car. The humor grabs the callers’ attention so they don’t miss the message about what makes Florida Fine Cars different.”

Different. Better. Affordable. Shop Florida Fine Cars today at www.floridafinecars.com.

Florida Fine Cars offers nearly 1,500 quality used cars for sale priced thousands below retail at its three locations combined. Florida Fine Cars dealerships are conveniently located in West Palm Beach near Palm Beach International Airport and just off Florida’s Turnpike, and in Hollywood and Miami

#floridafinecars #carshopping #usedcars #carinfo #nodealerfee #customerservice

Florida Fine Cars Detail Crews Make Used Cars Look New!

Florida Fine Cars customers want used cars that look like they’re new, even though they’re not. Competition for used car sales is fierce, so every car for sale must look nothing short of fantastic.

RoderickSweeting

Florida Fine Cars detail manager Roderick Sweeting said workers’ aim is to make used cars look new.

At Florida Fine Cars, customers get amazing: it’s all in the details.

“Customers are most particular,” said Florida Fine Cars detail manager Roderick Sweeting. “They look at everything. They look at the sunvisors, the seatbelts, the glove box and the trunk.”

That’s why Florida Fine Cars detailers work so hard to serve up excellence.

Florida Fine Cars used cars roll off the lot with a sparkle and flash that would rival the polish of just about any new car around.

Detail crews equipped with industrial vacuums, an array of cleaners and polish, and a lot of experience work round the clock to transform dull into dazzling.

They do it with a keen attention to detail, a lot of company pride and plenty of hard work.

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Detailers work tirelessly in sometimes broiling heat in two separate shifts that stretch into evening to present Florida Fine Cars customers with used cars that look new.

On this day, detailer Roberto Prieto is intent on removing a faint decal imprint from the front left bumper of a stunning 2002 royal blue Corvette. He is determined to find a solution.NewFCCLogo

The smells of wheel cleaner, car soap, and polish fill the air like a cloying perfume as the music of El Zol 106.7 FM blares in the background. Prieto’s goal is to transform old into outstanding.

He rubs a pasty-looking substance into the mark and smiles with satisfaction as the flaw begins to fade.

detailgroupshot

Florida Fine Cars detailers work hard to bring cars back to perfection!

“Yes,” he grins happily, as he rubs fiercely. His secret? a cheese sponge. But when the imprint refuses to completely disappear, Prieto calls for more help. This time his cheese sponge weapon did not work as well as he had hoped.

“They are going to have to buff it,” Prieto announces. “It’s going to look new. Brand new.”

Then it’s onto the next used car.

“It feels good. You know you are doing something right instead of doing something the wrong way,” Prieto said about his work. “Me, I look for perfection.”

robertoprieto

Florida Fine Cars detailer Roberto Prieto polishes a 2002 Chevrolet Corvette.

Used cars arrive at Florida Fine Cars in all sorts of condition. To make them customer-ready, all used cars go through detail, wash and dry. It takes about an hour per vehicle – sometimes a lot more – to restore the original spit-polished shine. Upholstery is cleaned, leather is rubbed, rugs are shampooed and carpets are vacuumed.

Challenges like animal hair, beach sand and a variety of stains take longer to overcome but are still manageable.

Detailers have their trade secrets.

“We have a machine called a ‘tornado’ that blows air and blows cleaner. The air propels the cleaner,” Sweeting chuckled.

Detailers have recovered everything from old clothing to ammunition to hookah pipes inside the cars they are cleaning. It’s always a surprise. Everything is properly discarded.

At least five Florida Fine Cars employees touch every car before the vehicle makes it to the sales lot. It is only then that customers can check the newly-detailed cars out and marvel at their beauty.

Cleaning used cars is a tough job, mostly because Florida is incredibly hot and humid. As a result, Sweeting is always looking for good workers.

“Working in the heat is a big obstacle,” he acknowledged. “Workers have to drink a lot of water. I know this looks easy but it is not easy.”

Upholsterycleaner

A Florida Fine Cars detailer cleans the leather inside a used car.

Sweeting is proud of his crew and the hard work they do to make the cars at Florida Fine Cars look fantastic. Without the skill of his devoted detail crew, the used cars would look … used instead of new!

“Customers want a used car to look like a new car,” Sweeting said simply. “We make it happen.”

Florida Fine Cars offers nearly 1,500 quality used cars for sale priced thousands below retail at its three locations combined. Florida Fine Cars dealerships are conveniently located in West Palm Beach near Palm Beach International Airport and just off Florida’s Turnpike, and in Hollywood and Miami

#floridafinecars #carshopping #usedcars #carinfo #nodealerfee #customerservice

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