Florida Fine Cars Joins ‘Running Man Challenge’

MIAMI – Florida Fine Cars Miami has some pretty slick moves: dance moves that recently rippled through the dealership when employees produced their own version of the new “Running Man” viral video dance challenge.

DSCN6919

Florida Fine Cars Miami employees who participated in “Running Man Challenge” video: Front, Greg Brown; second row, Paula Manzanaves & Roberto Prieto; third  row, Eva Rojas, Theresa White, Shalina Paul & Kelly Wallace

 

To date, the video has received more than 3,000 views.  And for good reason – viewers can see detailer/break dancer Roberto Prieto spinning wildly on one hand and sales consultant Amiee Miller jumping down into the splits from a standing position, among other zany things.NewFCCLogo

Miami sales consultant Kelly Wallace – an amateur videographer – challenged her co-workers to the task and they did not disappoint. The entire dealership at 21151 NW Second Avenue participated with enthusiasm, energy and some pretty impressive dance moves.

“Because the challenge has gone viral, I thought it would be a fun way to challenge the other stores. So far, no response,” Wallace chuckled. “We know the real winner here is Miami.”

DSCN6915

Florida Fine Cars Miami employees “Running Man” challenge video dancers strike a pose inside the dealership.

Florida Fine Cars Miami is waiting for a response video from Florida Fine Cars West Palm Beach and Florida Fine Cars Hollywood. So far, nothing.

So what is this viral Running Man dance challenge craze all about?

It requires participants to do a new-school “running man” dance move (not to be confused with the original “running man”) to the tune of “My Boo,” the 1995 hit from the group Ghost Town DJs.

Pro and college sports teams, as well police departments and municipalities across the country, are among those that have joined in the fun. And the zaniness continues to spread. The aim is to post a video that spurs a counterpart in another place to create and post their own video in response.

Wallace gave everyone at Florida Fine Cars Miami a day’s notice so they could wear something fun or practice their dance moves. For example, the women in the Miami-based accounting department all wore black tshirts and jeans.

DSCN6871

Florida Fine Cars sales consultant Kelly Wallace challenged her co-workers to make a “Running Man” video.

Wallace shot the video and spliced it together using some simple apps.

“I had at least 50 different clips. I probably used 25,” she said.

The end result was a total group effort: participants in the silly video hailed from detail to photography to sales and accounting. The final video even included a cameo by the dealership’s regular lunch truck driver.

Human Resources Director Farzin Farahmand said studies have shown that workers who are happy and have fun on the job work better and more productively. Florida Fine Cars management signed off on the video, with many managers actually participating in the video itself.

“I know how much it means for people to socialize at work. You need these breaks to be committed and loyal,” Farahmand said.

Sales consultant Greg Brown’s dancing debut kicks off the video’s very first few seconds with a head-turning solo.

Brown said he hopes the edgy fun will put the dealership on the map in a positive way.

“It’s gotten more than 3,000 views. Those are potential buyers,” Brown said. “It breaks the ice when customers come to see us. I was at the gym on the basketball court and someone said they saw the video of me doing the Running Man challenge. It was the best!”

Sales consultant Amiee Miller, who’s been selling used cars at Florida Fine Cars for four years, said the video unites the workers in an atmosphere of fun.

“We were playing around. It was awesome. Everybody loved it,” Miller said. Regarding her incredible ability to do the splits, Miller just laughed.

“I’m very flexible,” she said, smiling.

Detailer Roberto Prieto’s break dancing is a show-stopping part of the video.

“I’m a big kid,” said the father of two young boys, ages  8 and 11,  and a little girl, 10. “You better have fun when you are young because when you get old, you can’t!”

Prieto said he loves that local law enforcement agencies like Miramar Police and Sunrise Police and the Broward Sheriff’s Office have joined in the fun. It gives the participants a more human face, he noted.

“It’s cool,” said Prieto, who did a lot of break dancing when he was younger.

Florida Fine Cars offers nearly 1,500 quality used cars for sale priced thousands below retail at its three locations combined with no dealer fee. Florida Fine Cars dealerships are conveniently located in West Palm Beach near Palm Beach International Airport and just off Florida’s Turnpike, and in Hollywood and Miami

Blog PR Footer

One thought on “Florida Fine Cars Joins ‘Running Man Challenge’

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s